“The word “sugru” is the Irish word for “play” and that’s what it’s all about—getting people to have a playful attitude toward life and to know that they can do something about their problems without having to wait around on others.”
– Jane Ní Dhulchaointigh

A quote from this interview with Jane Ní Dhulchaointigh, the inventor and CEO of sugru over on The Great Discontent.