“… It’s much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling…
The path of chiming in is safe and easy and carries little apparent risk and less reward (for you and for your readers). Choosing to dig deep and say more, though, is where both risk and reward live.”
– Seth Godin
From this post: More people saying less (and a few more people saying more)