01. Keep good company
02. Notice the ordinary
03. Preserve the ephemeral
04. Design not for the elite but for the masses
05. Explain it to a child
06. Get lost in the content
07. Get to the heart of the matter
08. Never tolerate “O.K. anything.”
09. Remember your responsibility as a storyteller
10. Zoom out
11. Switch
12. Prototype it
13. Pun
14. Make design your life… and life, your design.
15. Leave something behind.

Excerpt from: An essay by Keith Yamashita (PDF)

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