“…Tribes thrive when they connect and coordinate and synchronize. They work when they create a cultural connection. But they can’t thrive when they merely embrace (or deny) the reality of the world around them.

…

As you organize and lead your tribe, then, the opportunity is to be crystal clear about what you stand for, but to give the alert observers within your clan the ability to stick with you and what they believe without having to pretend that the world outside doesn’t actually exist.”

The panda and the bicycle, by Seth Godin