Hand lettered logos have become quite trendy in the past few years. I believe it’s because the idea of handcrafted has become very important in terms of giving character to objects and therefore designs. Tobias Hall shared a super detailed case study showing how he created the logoset for Winterwell. It’s definitely worth it and quite inspiring seeing his process.

Tobias Hall is an illustrator, letterer and designer working out of London, UK. For more information visit: http://www.tobias-hall.co.uk/

Initial drawings

Development of chose rough

Final drawing

Completed drawings

Via Behance