Monthly Archives: July 2013

Qualities of Creative Leaders

01. High standards of personal ethics. 02. Big people, without pettiness. 03. Guts under pressure, resilience in defeat. 04. Brilliant brains — not safe plodders. 05. A capacity for hard work and midnight oil. 06. Charisma — charm and persuasiveness. … Continue reading

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Ogilvy’s Principles of Creative Management

“The best way to “install a generator” in a man is to give him the greatest possible responsibility. Treat your subordinates as grown-ups — and they will grow up. Help them when they are in difficulty. Be affectionate and human, … Continue reading

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