“The Chinese character for “crisis,” he pointed out to me, combines the characters for “danger” and “opportunity.” From the The Opposable Mind, by Roger L. Martin

We love to see cute, funny, awesome animals, and they can’t be ignored in the world of advertising. Advertisers frequently use animals in ads. There are animals like cats, dogs, owls, monkeys, elephants. Many animals are often perceived as cute, … Continue reading →